Privacy Policy

This Privacy Policy details how your personal information is collected, used, and shared when you visit or make a purchase from our website, neolux.in.

Collection of Personal Information

When you visit our website, we automatically gather certain information about your device, including your web browser, IP address, time zone, and cookies stored on your device. As you browse our site, we also collect information on the individual web pages or products you view, the websites or search terms that directed you to our site, and details of how you interact with our site. This automatically-collected data is referred to as “Device Information.”

We collect Device Information through various technologies, including:

• Cookies: Data files placed on your device or computer, often containing an anonymous unique identifier.
• Log files: Track actions occurring on the site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels: Electronic files used to record information about how you browse the site.

Additionally, when you make a purchase or attempt to do so through our site, we collect information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

In this Privacy Policy, “Personal Information” includes both Device Information and Order Information.

Use of Your Personal Information

We use the Order Information collected to process orders placed through our site, including handling payment information, arranging shipping, and providing invoices and order confirmations. Furthermore, we use Order Information to:

• Communicate with you.
• Screen orders for potential risk or fraud.
• Provide information or advertising related to our products or services, in accordance with your preferences.

Device Information is used to help identify potential risks and fraud (specifically your IP address) and to improve and optimize our site. This involves generating analytics on how customers browse and interact with our site and assessing the success of our marketing and advertising campaigns.

Sharing Your Personal Information

We share your Personal Information with third parties to assist us in using your data as described above. For example, we use Shopify to power our online store and Google Analytics to understand how our customers use the site. You can read more about how Google uses your Personal Information here: [Google Privacy Policy Link]. You can also opt-out of Google Analytics here: [Google Analytics Opt-Out Link].

We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information, or protect our rights.

Behavioral Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may interest you.

Do Not Track

Please note that we do not alter our site’s data collection and usage practices when we detect a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and request corrections, updates, or deletion of your personal information. To exercise this right, please contact Ganesh Bhati using the contact information below.

Additionally, if you are a European resident, we process your information to fulfill contracts we might have with you (e.g., if you make an order through the site) or pursue our legitimate business interests. Your information may be transferred outside of Europe, including to Canada and the United States.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected or as required by law. However, we may retain data for a longer period if necessary to comply with legal obligations, resolve disputes, prevent fraud and abuse, or enforce our agreements. We may continue to retain anonymized data for analytical and research purposes.

Changes

We may update this privacy policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons.

Minors

Our site is not intended for individuals under the age of 8.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact : Ganesh Bhati , email: g@neolux.in

Neolux
[Re: Privacy Compliance Officer]
Office 11 Vardhaman Industrial, Bhandup West near Nahur Railway Station, Mumbai, Maharashtra 400078